Fun Characters International (FCI) is the leading Character Licensing company in Southeast Asia. As Master Licensee for the Disney Consumer Products in Singapore, Malaysia, Indonesia, Thailand, Brunei and the Philippines, FCI touches children's and families' lives everywhere through the development of unique, entertaining and wholesome consumer products in the product categories of Apparel, Accessories, Footwear, Toys, Stationery, Home, Food, Health, Beauty and Consumer Electronics.
With broad retail reach, creative expertise and strong marketing orientation, FCI partners with Disney to bring joy, fantasy and entertainment to children through products featuring Disney's extensive library of characters like Mickey Mouse, Winnie the Pooh, Disney Princesses and many more! FCI works directly with major retailers, wholesalers, and its 300+ sub-licensee partners to bring to its markets over US$300 million worth of Disney products at retail every year.
Our Mission
We strive to create and maximize shareholder value for our licensing and retail partners while continuing to offer innovative, wholesome, and compelling product to our target audience of kids, mothers and families.
Disney Princess dreams come true at Parkway Parade Singapore
Fashionistas know that being a princess is a wonderful thing – and being a Disney Princess is a crowning dream come true! That happened exactly at Parkway Parade Singapore from 28 May to 27 June 2010. Parents queued for their little princesses for a
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Toy Story 3 at Mid Valley Megamall KL
To support the Toy Story 3 mall event and movie launch held at Mid Valley Megamall in Kuala Lumpur in June 2010, a dedicated Toy Story 3 merchandise area was organised at the atrium concourse of Mid Valley Megamall to enable customers to bring home