Fun Characters International (FCI) is the leading Character Licensing company in Southeast Asia. As Master Licensee for the Disney Consumer Products in Singapore, Malaysia, Indonesia, Thailand, Brunei and the Philippines, FCI touches children's and families' lives everywhere through the development of unique, entertaining and wholesome consumer products in the product categories of Apparel, Accessories, Footwear, Toys, Stationery, Home, Food, Health, Beauty and Consumer Electronics.
With broad retail reach, creative expertise and strong marketing orientation, FCI partners with Disney to bring joy, fantasy and entertainment to children through products featuring Disney's extensive library of characters like Mickey Mouse, Winnie the Pooh, Disney Princesses and many more! FCI works directly with major retailers, wholesalers, and its 300+ sub-licensee partners to bring to its markets over US$300 million worth of Disney products at retail every year.
Our Mission
We strive to create and maximize shareholder value for our licensing and retail partners while continuing to offer innovative, wholesome, and compelling product to our target audience of kids, mothers and families.
Disney Home Corner @ Big C
Winnie the pooh brand new collection with over 200 SKUs of Homeline, Stationery and Car Accessories was launched as an exclusive range for Big C Super Center, the second largest of hypermarket in Thailand. A whole range is now served to their clients
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Disney Toys & Stationery Section @ Carrefour Thailand
Carrefour Thailand now serves their customers a wide range assortment in a combination area of Disney Toys and Stationery decorated particularly with new look of Disney Branding. Check it out at 3 stores initiatively, Bangyai, Ratchadapisek and