WHY LICENSING?
As the marketing Licensee of Disney Consumer Products in the ASEAN market, FCI is the company authorized to sub-license Disney properties to local manufacturers, distributors, importers and retailers. Among the Disney brands it currently represents are:
PROPERTIES
LICENSING OPPORTUNITIES
Become a partner of Fun Characters and share in its growing licensing market!
Fun Characters can help you grow your business through Product Licensing and Tie-in Promotions. Whether it’s Pooh toys, Mickey shirts, Princess accessories, or Premium-based promotions, FCI-licensed properties is a sure-fire way to boost your sales.
As our partner, you can capitalize on our vast experience in:
• Product design
• Consumer Product Retailing
• Coordinated Brand Marketing
• High-profile Events
• Integrated Promotions
Product LicenseOpportunities for a one to three-year license to use FCI-licensed properties on numerous categories: Among the global partners FCI and Disney had developed products with are the Coca-Cola Company, Nestle, Kimberly-Clark, Gillette Co., Colgate-Palmolive Co., 3M Innovative Properties Co., Visa, Kellogg’s, Lotte, and more. |
Promotional Tie-inTap into the excitement of FCI/Disney’s high-impact events to push short-term sales! Major consumer goods companies can boost sales through a premium-based promotion tied in to an FCI/Disney event. FCI has done brand-building, sales generating consumer promotions with the best brands in the industry such as McDonald’s, Kodak, Mead Johnson, Globe Telecoms, PLDT, Unicharm, Dumex, Standard Chartered, Dutch Lady, Singapore Changi Airport and more.
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MARKETING AND RETAIL SUPPORT
FCI has a broad experience in retail development and marketing, having established strong relationships with major retailers, mall operators and various marketing companies in the region. Branded retail areas for FCI properties abound in major retail stores.
Over the years, FCI has brought in and produced Disney-themed events that brought top-of-mind awareness of the Disney brand to its markets and generated substantial growths in retail sales. Among them are “Pooh Friendship Day,” “Disney’s 100 Years of Magic,” “Disney Princess Dreams and Wishes,” “Pooh's 80 Years of Adventures Celebration” and "Mickey's Jumpin' Jam."
LICENSOR INQUIRIES
For Licensors or Agents of international brands and intellectual properties, FCI can help you gain a valuable foothold in the emerging economies of the ASEAN region. With its extensive network of manufacturer, sub-licensee, and retailer relationships, FCI can manage the growth of your brand through all aspects of the supply chain. For questions and inquiries, please contact:
Please contact:
Kristopher S. Yang
Director – Finance & Business Development
Fun Characters International Pte. Ltd.
200 Middle Road #15-01, Prime Centre
Singapore 188980
Tel. No. (65) 6330-9445
kris.yang@fun-characters.com