Apparel, Accessories and Footwear

Cars apparel launch in Malaysia 
Disney/Pixar's Cars apparel for boys made an impressive debut on the catwalk at the recent Mid Valley Megamall Fashion Week! Strutting their stuff on a sunny April 10 Saturday afternoon, the boys made a dash to the finish with a collection of coordinates and jackets presented by licensee WINX Sdn Bhd. Sales have accelerated since with no brakes in sight!

Fairies Launch 
Tink sprinkled pixie dust at selected SM Department stores last November 2007. Fairies were placed in highly visible Focal areas within the store to showcase impressive product lines of the said property which was later on oconverted to permanent focal areas!

The areas do not only serve as a highlight area but as a photo- op area as well when eager Fairies fans take a picture of themselves beside the flirty and flighty Tink!

Enchanted Tales 
Enchanted Tales is a combination of two promotions for Princess. The first phase which started November was in support of Enchanted the movie in which there was Cinema Selling in over 16 movie houses in Metro Manila and at the same time property highlights in 30 SM Department Stores which was participated by Character Shop Department, Childrens Shoes Department and Children's Wears. This served as a promotional platform that segued to the second phase, Princess Season of Enchantment promotion come December. Shoppers were excited to buy minimum of Php500 Disney merchandise to get the limited edition Princess tote bag

Classic Pooh Launch in Indonesia 
PT Delami Garment Industries and licensee of Disney apparels have unveiled their newest line of Classic Pooh apparels on the 1st of May 2007. This picture was licensee’s store in Senayan City, Jakarta