Philippines

Toy Story 3 in Philippines 
To celebrate the theatrical release of "Toy Story 3". 2 Toy Story 3 mall events were held at Robinson’s Malls .The event featured activity areas and special Meet and Greet sessions with Buzz & Woody. It also carried an extensive range of Toy Story 3 merchandises.

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Mickey Mouse Clubhouse Christmas 
An unforgettable Christmas 2007 it was indeed when Mickey Mouse & Friends came to visit 3 lucky malls in the Philippines. Mickey & the gang made an appearance at SM Las Pinas, The Block & SM Megamall within the period of November 29 to December 23. Kids & Parents alike stand in awe when they saw the life-size Clubhouse in the flesh as Mickey, Minnie, Donald and Goofy came out from their famous headquarters for a 30 minute Meet & Greet with the audience. Kids couldn't get enough of their Clubhouse friends that the 4 -sessions -a- day schedule was always jam packed!

For those who wants to take home a piece of the experience did not miss to visit the nearby retail booth to choose from the wonderful array of Disney merchandise as a memento of the unforgettable Christmas. A special promotion for Mickey Fantasia Plush Toys and Collectible Mickey- Around-the- World figurines were offered for a minimum of Php300 Disney purchase from November 5, 2007 to January 15, 2008

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Fairies Launch 
Tink sprinkled pixie dust at selected SM Department stores last November 2007. Fairies were placed in highly visible Focal areas within the store to showcase impressive product lines of the said property which was later on oconverted to permanent focal areas!

The areas do not only serve as a highlight area but as a photo- op area as well when eager Fairies fans take a picture of themselves beside the flirty and flighty Tink!

Enchanted Tales 
Enchanted Tales is a combination of two promotions for Princess. The first phase which started November was in support of Enchanted the movie in which there was Cinema Selling in over 16 movie houses in Metro Manila and at the same time property highlights in 30 SM Department Stores which was participated by Character Shop Department, Childrens Shoes Department and Children's Wears. This served as a promotional platform that segued to the second phase, Princess Season of Enchantment promotion come December. Shoppers were excited to buy minimum of Php500 Disney merchandise to get the limited edition Princess tote bag